Global Business Environment: Environments and Strategies; Managing for Global Competitive Advantage
Type
Book
Authors
ISBN 10
0195786823
ISBN 13
9780195786828
Category
Business Communication
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Publication Year
2003
Publisher
Pages
448
Description
Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations. - from Amzon
Number of Copies
1
