Winning the Service Game

Type

Book

Authors

Benjamin Schneider

David Earl Bowen

ISBN 10

0875845703

ISBN 13

9780875845708

Tags

Management, Total Quality Management, Industrial, Entrepreneurship, Customer Relations, Economics, Marketing

Description

This text offers guidelines on what it takes to deliver outstanding service. It presents over 50 explicit rules for delivery service quality and it argues that in order to gain competitive advantage in customer service, companies must focus on retaining customers. The book's findings are based on dozens of company examples and a decade of research. - from Amzon

Number of Copies