Managing Business Relationships
Type
Book
Authors
ISBN 10
0471970751
ISBN 13
9780471970750
Category
Business Management
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Publication Year
1998
Publisher
Pages
304
Description
The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets. - from Amzon
Number of Copies
1
