Managing Innovation, Design and Creativity
Type
Book
Authors
ISBN 10
0470510668
ISBN 13
9780470510667
Category
Management of Innovation
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Publication Year
2008
Publisher
Pages
592
Tags
Description
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies. - from Amzon
Number of Copies
1