Profiting from Innovation: The Report of the Three-Year Study from the National Academy of Engineering
Type
Book
Authors
ISBN 10
0029223857
ISBN 13
9780029223857
Category
Management of Innovation
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Publication Year
1991
Publisher
Pages
154
Description
American industry is renowned for its technical and scientific breakthroughs - and equally famous for its inability to commercialize its own technology. This report examines the root causes of "technophobia" in companies whose industries are driven by innovation. Drawing on many examples of companies that have been successful at managing innovation, the authors demonstrate how new ideas can be transformed into products efficiently and systematically by removing the barriers that surround innovative technology. - from Amzon
Number of Copies
1
