Communications, Communication & Media Studies 

Experience clearly indicates that it is not so much their respective strategies that differentiate organisations from each other, but rather their ability to implement their strategies and to align the workplace thinking and behaviour of individual employees to the strategic intent and direction of the organisation. In this context, the nature and substance of communicating between leaders and followers on all levels of the organisation play a crucial role. The bottom line is this: successful organisations are characterised by excellent strategic leadership communication. The key role in this process is played by The Communicating Leader. This title explores and substantiates the role of the communicating leader, and provides practical guidelines to all organisational leaders on how to unlock the secret to strategic alignment. - from Amzon