Bottom-up Marketing (Plume)
Type
Book
Authors
ISBN 10
0452264189
ISBN 13
9780452264182
Category
Marketing
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Publication Year
1990
Publisher
Pages
240
Description
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. - from Amzon
Number of Copies
1
