Direct marketing: Strategy, planning, execution
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Type
Book
Authors
ISBN 10
0070460248
ISBN 13
9780070460249
Category
Marketing
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Publication Year
1986
Publisher
Pages
445
Description
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 343 | 1 | Yes |