Direct marketing: Strategy, planning, execution

Type

Book

Authors

Edward L Nash

ISBN 10

0070460248

ISBN 13

9780070460249

Tags

Management & Leadership, Multilevel

Description

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing. - from Amzon

Number of Copies