Fundamentals of Marketing
Type
Book
Authors
ISBN 10
0071136703
ISBN 13
9780071136709
Category
Marketing
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Publication Year
1993
Publisher
Pages
736
Description
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today. - from Amzon
Number of Copies
1
