Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Type
Book
Authors
ISBN 10
0130888524
ISBN 13
9780130888525
Category
Statistical Methods
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Publication Year
2002
Publisher
Pages
457
Tags
Description
This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. - from Amzon
Number of Copies
1
