The WarRoom Guide to Competitive Intelligence
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Type
Book
Authors
ISBN 10
007058057X
ISBN 13
9780070580572
Category
Marketing
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Publication Year
1998
Publisher
Pages
240
Tags
Description
This is the first definitive, in-the-trenches guide to bring proven government intelligence tactics onto the corporate battlefiled. Helping companies turn information into intelligence, and then use this knowledge trategically, Shaker and Gembicki offer crucial advice for every business person on how to collect, analyze, and disseminate vital information to key decision-makers. And in a proactive strike, The Warroom Guide to competitive Intelligence tells organizations how to set up their own "WarRoom," in order to gather and protect vital information to give them that competitive edge. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 315 | 1 | Yes |