Price Management

Type

Book

Authors

Ricardo Machado

ISBN 10

0702197890

ISBN 13

9780702197895

Tags

Consumer Behavior, Marketing

Description

As the general public has become more aware of pricing and the pricing actions of organizations in recent years, the focus on pricing as a marketing decision area has intensified, and Price Management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order to achieve their marketing and organizational goals. - from Amzon

Number of Copies