CONTEMP CASES CONS BEHAVIOR 3E

Type

Book

Authors

BLACKWELL

ISBN 10

0030323177

ISBN 13

9780030323171

Tags

Management & Leadership, Consumer Behavior, Research, Marketing

Description

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts. - from Amzon

Number of Copies