Consumer Behaviour
Type
Book
Authors
ISBN 10
4833700921
ISBN 13
9784833700924
Category
Marketing
[ Browse Items ]
Publication Year
1982
Publisher
Pages
700
Description
Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book. - from Amzon
Number of Copies
1
